The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The museum sits next to the original home of LEGO's founder, Ole Kirk Kristiansen — a reminder of the toy giant's humble ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

They will be introduced in three Star Wars Lego sets launching on March 1. Read more at straitstimes.com. Read more at ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

Never tell Lego that it can’t build something out of brick. The humble Lego has produced complicated architectural models of the Death Star or Frank Lloyd Wright’s Falling Water, but it’s also built ...

LEGO is preparing to deliver its infamous block pieces in a brand new and environmentally friendly way. The company’s infamous bricks are currently made of ABS, an unrecyclable plastic. Of course, ...

There are plenty of Lego sets that feature astronauts, but now there are Lego bricks made out of the stuff that astronauts find out there in the void. The Danish brickmaker has teamed up with the ...