A Magical Mess on MSN

Lay's updates its branding after customers didn't realize the chips used real potatoes, insiders reveal

You'd think after nearly a century that people would know what's inside that iconic yellow bag. Turns out, a staggering ...
Yahoo

Lay’s Chips introduces new limited-time flavor to stores

Lay’s Chips is bringing a new, bold flavor to U.S. shelves. The internationally inspired flavor Thai-Style Red Curry is now on the lineup of Lay’s Chips, according to All Recipes. The new flavor of ...
FOX40 News

Lay’s chips gets makeover: No artificial flavors or colors by end of year

(FOX40.COM) — Lay’s chips are getting a makeover, as PepsiCo announced that the #1 potato chip brand in the world will now have a new recipe along with new branding. Officials said that U.S. Lay’s ...
WWLTV

Lay's new makeover: Company redesigns chip bags and overhauls ingredients

WASHINGTON — Lay's is undergoing a makeover as the company moves toward showcasing its potatoes. PepsiCo announced that Lay's would undergo the largest brand redesign in Lay's 100-year history. The ...
Mama Loves to Eat on MSN

Lay's Changes Its Branding After Customers Didn't Realize the Chips Used Real Potatoes, Insiders Say

Think about it for a moment. When you grab a bag of Lay's chips, what crosses your mind? The satisfying crunch, the salty ...