A Magical Mess on MSN

Lay's updates its branding after customers didn't realize the chips used real potatoes, insiders reveal

You'd think after nearly a century that people would know what's inside that iconic yellow bag. Turns out, a staggering ...
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Lay's new makeover: Company redesigns chip bags and overhauls ingredients

WASHINGTON — Lay's is undergoing a makeover as the company moves toward showcasing its potatoes. PepsiCo announced that Lay's would undergo the largest brand redesign in Lay's 100-year history. The ...
AOL

Lay’s Chips to Undergo ‘Historic Rebrand’ Over the Next Few Months

Lay's potato chips are getting a new look–and some varieties are getting new recipes to match. The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with ...
Mama Loves to Eat on MSN

Lay's Changes Its Branding After Customers Didn't Realize the Chips Used Real Potatoes, Insiders Say

Think about it for a moment. When you grab a bag of Lay's chips, what crosses your mind? The satisfying crunch, the salty ...