According to response audit’s research, most companies throw away business by failing to respond to leads properly. There are several benefits that lead nurturing can bring to your business. From ...

One of the most reliable levers for revenue growth sits early in the guest journey – in how a hotel engages people who have ...

Driving interest in your brand to enable growth is a challenge – one that is becoming even more apparent, as budgets have become tighter and buyer scrutiny is at an all-time high. In this competitive ...

An analysis of over 180 insurance agencies using Leads360’s lead management and lead nurturing software provides decisive evidence that following up on leads using X-dates accounts for 26% of all ...

"Lead nurturing" is commonly referred to in marketing publications and blogs, and frequently discussed at B2B marketing events. Defined as "a relationship-building approach utilizing multiple media to ...

A good customer relationship management (CRM) system is critical in helping you get all the value possible from your investment in lead nurture and marketing automation. That said, if you have only ...

Lead conversion is a critical success factor for all businesses, but it holds true in spades for small businesses. If you spend scarce marketing dollars on lead acquisition or generation, you must ...

If you’re ending each day with a sense of frustration because you didn’t complete all the things you had intended despite increasing staff, it might be time to consider marketing automation. Although ...