For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

Today NBCUniversal, independent agency RPA, FreeWheel and Newton Research announced a partnership to introduce a new approach to buying premium video using agentic AI across both linear and digital.

NEW YORK — A “Total TV” campaign forecasting, planning and optimization-focused global ad technology company is partnering with Charter Communications’ Spectrum Reach advertising arm. It’s a ...

NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today ...

Guideline reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while overall OTT averaged flat -0.1 per cent performance. Guideline leverages ...

TVB, the not-for-profit trade association representing America’s local broadcast television industry, analysed Nielsen’s May Gauge Report data with a focus on determining what is actually most ...

Today NBCUniversal, independent agency RPA, FreeWheel, and Newton Research announced a partnership to introduce a breakthrough approach to buying premium video using agentic AI across both linear and ...