Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

If you’ve got a startup or a small business you’re probably acutely aware of how graphic design plays a role in building your company. Similarly you probably know how expensive it can be to hire out ...

Graphic designer Paula Rupolo swapped the colors of competing brands’ logos. Blue Coke, anyone? Seeing a logo that’s been in your life for years all-of-a-sudden rendered in different colors can be as ...

In a fast moving digital world, a brand is more than a logo or a color palette. It is a story and a promise that should feel the same wherever customers meet you. In the past for many founders and ...

Color plays a powerful role in branding, marketing, and communication—and a logo is often where that power shows up first. Logo colors are more than design details. They’re strategic tools used to ...

Opinions expressed by Entrepreneur contributors are their own. Do you realize just how important your company logo is? It appears on everything from your letterhead to your website, reaching customers ...