Having not worn a watch regularly since my high school days, I recently took the plunge and bought my first “adult” watch, a self-winding automatic Swiss timepiece. I had several criteria I wanted to ...

The best watches in the world tend to have two things in common: a standout design and a fascinating backstory. As an accessory first and foremost, any great watch needs to look right with all of your ...

Now dubbed the Spirit Pilot Flyback, Longines' pilot's chronograph features a slimmed-down case and a refined dial.

If you’re getting serious about watch collecting, our guide to the best mid-range brands is essential reading. Why? You ask.

Big challenges and expectations remain for most companies with a geographically expanding footprint which is yet another reminder of how dramatically the landscape for global business has changed in ...

Even the cheapest watch among the 6 most expensive Longines watches costs more than many well-equipped luxury cars. A luxury watch serves a little practical purpose apart from telling the time but ...

Swiss watchmaker Longines is celebrating the upcoming Year of the Horse with a new, special edition of its Master Collection. Limited to just 2,026 examples – because it’s celebrating the lunar year ...

Those interested in reasonably-priced mechanical Swiss watches that exist almost exclusively as an ode to the past need look no further than the historic brand Longines. Under the Swatch Group as a ...

“Cool” style these days is often working class, old school, tough as nails. For watchmakers, that’s the field watch; and brands like Timex, Citizen and Seiko have sorted through the archives to win ...

Indian film star Sara Ali Khan has been officially announced as the latest Friend of the Brand for iconic Swiss watchmaker Longines, marking a significant collaboration between one of Bollywood’s most ...

The watchmaker collaborates with a Swiss leather and fashion brand to create a two-part wraparound band. By Ming Liu Watches with wraparound straps have been trending for some time — for example, ...

ST. IMIER, Switzerland — The label “old school” probably would not offend Walter von Känel. His cellphone is a push-button Nokia introduced more than a decade ago. His desk doesn’t feature a ...