Today, The Points Guy (TPG), the trusted media platform helping consumers make the most of every dollar while maximizing their experiences, released its inaugural State of Loyalty Report. Expanding ...

The data to win loyalty already exists; it just needs to reach customers when they need help.

Domino’s Rewards gives customers the cheapest path to earning their first freebie, according to a new report from The Points ...

Toyota is known for producing reliable cars and consistently gets high rankings in these kinds of studies, but one automaker beat it in terms of loyalty.

Want to slash your phone or car insurance bill? Stop being a loyal customer.

Southwest Airlines has overhauled its Rapid Rewards program with new Silver, Gold, and Platinum tiers, Milestone Rewards, ...

Not all cruise loyalty programs are equal. See which ones offer the most rewarding perks and help passengers earn benefits ...

Gen Z is tech-savvy but selective, making trust and authenticity essential for brands looking to win young consumers.

In recent years loyalty programs that reward buyers for sticking with the brand have steadily grown in popularity. Between 2008 and 2012, U.S. loyalty memberships increased by 10 percent per year – ...

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how ...

When making a purchase, a consumer has a choice between using frequent-flier miles, cash, or some combination thereof. Which will he or she choose? Another consumer has an opportunity to participate ...

BMW’s loyalty discount provides a cash rebate off the MSRP when you buy or lease a new BMW through BMW Financial Services and ...