As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and ...

In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier travelers.

For the new year, I’m determined to make the most of my credit cards, points, and miles to ensure I fully maximize my loyalty ...

Photo Credit: A Delta Boeing 737-800 in Toronto. Source: BriYYZ/Flickr https://www.flickr.com/photos/bribri/7126521763 Flickr / BriYYZ Reaching status with an airline ...

Looking for the smartest ways to maximize your points? A new report ranks the best programs for airline miles and airline rewards. What’s the best way to make the most of your airline miles and points ...

Alaska Airlines introduced a new loyalty program and premium credit card Wednesday, marking another step in the airline’s effort to transform into a global carrier and compete with larger ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Loyalty programs are an essential part of businesses’ efforts to retain customers and increase engagement. However, as we move into the era of Web 3.0, there is an opportunity to revolutionize these ...