Mack Trucks this week announced a new branding strategy and an updated logo at the ConExpo/ConAgg construction convention in Las Vegas. Mack says the rebranding “sends a strong message about the” ...

The only word I could think of when I saw Mack Trucks’ new logo was “cute.” And honestly, I don’t think I have ever used that word. But the new logo certainly doesn’t portray for me the image of a ...