Steven Gray, chief operating officer of Money Mailer, a veteran leader in the $62 billion direct marketing industry with three decades of experience, has announced the emergence of the company’s new ...

A seed list relates to a technique used by companies in direct mail and e-mail marketing programs. To implement seed mailings, you add yourself, other company officers and often external contacts to ...

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the ...

Research shows that 70% of consumers feel valued when they receive direct mail, which has an impressive 95% engagement rate. A motivating offer can speed up purchase decisions for 64% of affluent ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...

Inc.’s annual CEO Survey found that 90.5 percent of CEOs of Inc. 5000 companies say they are currently using or plan to use AI in their businesses, and 63.2 percent of CEOs say they expect to use ...

E-mail marketing continues to be a popular communication channel in South Africa – particularly in the financial services space. This is due, in part, to its ability to reach a wide audience, while ...

Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...