To learn more about our editorial approach, explore The Direct Message methodology. In the early 2020s, we witnessed a surge of excitement about data-driven marketing. The promise was straightforward: ...

Dubai stands at the forefront of developing advanced technology and a competitive global economy, with an abundance of businesses, from high-end brands to new start-ups, seeking ways to gain exposure.

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Beyond fostering customer trust, transparency extends its benefits internally, revolutionizing how dealerships operate. By shedding light on marketing processes and strategies within the organization, ...

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. If you’ve been enjoying having random conversations with ChatGPT, or trying your hand at ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

The modern business world has become more measurable and data-driven than ever before. As enterprises become more performance- and measurement-oriented, investors and business leaders are prioritizing ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...