Author and motivational speaker Zig Ziglar said, "A goal properly set is halfway reached." Not knowing where you want your company to be a year from now is like shooting arrows without taking aim, ...

SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Opening a gift shop gives you a way to enchant customers with the unique items you offer. But there's more to owning a gift boutique than just finding and putting beautiful products on display. That's ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing ...

Obviously, every company wants to make progress in all of their marketing endeavors. Unfortunately, simply wanting this does not make a sustainable business plan. You likely already know this, but do ...

Opinions expressed by Entrepreneur contributors are their own. In Guerrilla Marketing in 30 Days, the late founder of guerrilla marketing, Jay Conrad Levinson, and guerrilla marketing expert, Al ...

Despite the benefits of aligning strategies, marketing and SEO managers don’t always have the same goals when it comes to promoting content, from what I have observed with clients and partners. Often, ...

As founder and owner of Stephanie Krol Public Relations, Stephanie Krol has more than 15 years of public relations experience working with large household names to startups. Krol's position entails ...

Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them ...