Market segmentation is an integral part of a company's marketing strategy. It is the process of breaking down a larger target market into smaller, more homogeneous groups of customers that you can ...

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

Creating your marketing plan should be a top priority. The top priority for a marketing plan is identifying the largest group of potential buyers for your products or services. Within that group ...

You are probably familiar with the idea of scenario analysis used in strategic planning: You focus on different possible future outcomes to design a strategy that is flexible enough to accommodate ...