Marketing automation giant Marketo has been snapped up by a private equity buyer in a deal that values it among the top ad and marketing tech investments ever. Vista Equity Partners, which took a ...

The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all prospects and customers — not just the legacy subsets in traditional ...

If you’re looking to enhance your overall sales, marketing, and customer service processes while saving time and money, you’ve likely explored different types of marketing automation software.

Marketers who use the Marketo automation platform generally laud the company for its features, but the tools aren't perfect. Here are four features Marketo customers have on their wish lists. Marketo, ...

Adobe's $4.75 billion price tag for Marketo seems steep. A look at what the marketing automation buy brings to Adobe. Last week, Adobe Systems Inc. announced it had reached an agreement to acquire ...