With emergency orders being placed at Superdrug stores, Max Factor's ultra-bright collection is setting our makeup bags alight. Woah! We're all going Wild (sorry) for Max Factor's bright makeup ...

New York MAX Factor is gearing up for summer with the launch of mineral-infused liquid makeup and bronzer, as well as its new Lipfinity 3-D lip color. All of the products will be available in July.

Following in the footsteps of Marina and The Diamonds and Eliza Doolittle, rising pop gal (and pretty face), Charli XCX has been signed to front Max Factor makeup. The hot singer, celebrating reaching ...

As a beauty journalist, I often approach highly praised products with a degree of scepticism. So when Max Factor's Facefinity powder was lauded for delivering a 'beautifully blurred soft focus finish, ...

It is not possible for me to discuss the history of modern cosmetics without invoking the name of Max Factor. The man was a genius. He created Pan-Cake, the make-up that made filming in Technicolor ...