Why Mazda abandoned Zoom-Zoom to embrace Driving Matters

Zoom" ads were iconic and relatively popular among consumers. Why, then, did the company decide to replace them? Here's what ...
Orange County Business Journal

Mazda Ad Campaign Biggest Since ‘Zoom-Zoom’

“Game Changers”: ads created by Garage Team Mazda in Costa Mesa Mazda North American Operations’ biggest advertising campaign since Zoom-Zoom’s debut in 2000 kicks off this month. The Irvine-based ...
Just Auto

UK: Mazda ‘Zoom Zoom’ advertising tagline to last at least another year

Mazda's UK advertising with the “Zoom Zoom” tagline is to continue for at least the next year with media and marketing spend increasing from £23 million this year to £27.5 million in 2003. The ...
autoweek

RX-8 ads keep 'zoom-zoom' in Mazda marketing

LOS ANGELES — While the reggae-pop theme music behind the “zoom-zoom” ad campaign is nowhere to be heard, Mazda’s launch of the RX-8 has the message clearly in mind. The four-seat, rotary-powered ...
autoweek

Mazda's top global marketer says 'Zoom-zoom' stays-stays

TOKYO --Mazda Motor Corp.'s top global marketer has no intention of walking away from the successful "zoom-zoom" advertising tag line. "Not on my watch," Daniel Morris, Mazda's senior managing ...