Fast-food restaurant giant McDonald's resolved a four-year legal battle with The Weather Channel owner Byron Allen over ...

As McDonald's grew into a global giant, it left behind its cast of quirky characters—Grimace, the Hamburglar, and friends—in ...

Top 5: McDonald’s, Dove, KFC, Samsung, O Boticário ...

While McDonald's has benefited from its global presence during the current ... farmers and suppliers to creating elaborate guerilla marketing campaigns. In Italy, it was a question of targeting ...

Ronald McDonald’s journey from a local TV personality to a global marketing phenomenon is a testament to the power of effective branding and character development. The lovable clown has not only ...

When chief financial officers and chief marketing officers collaborate well, it can boost top-line growth. This was the topic of a conversation I just had with McDonald’s global CFO Ian Borden ...

WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, on building that relationship, advice for CFO-CMO collaboration, and what the impact of ...

McDonald’s is bringing back a long-requested, cult favorite food item: the Snack Wrap. “It’s back,” the company said in a two ...

McDonald’s global same-stores sales fell for the first ... be providing broader value and boosting that message with better marketing. “Trying to move the consumer with one item or a few ...

Beauty creators are showcasing more products found on drugstore shelves in their social media content as economic uncertainty drives their audiences to cut back on unnecessary spending. McDonald ...

Which foods can you try at the McDonald’s Global Menu Restaurant ... and assist in our marketing efforts.