While marketers have been grappling and struggling with solutions to the loss of third-party cookies over the past couple of years, new and smarter ways of investing media dollars have been evolving.

What does it take to serve midsize brand clients? How is AI transforming media buying? And why, for the love of god, is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois ...

Marketers today face a unique irony: as marketing mix modelling (MMM) becomes popular again, confusion around its definition is also growing. The acronym MMM now ambiguously refers to both media mix ...

BANGOR, Maine (WABI) - Bangor’s Rock N’ Roll Station has a new owner. Mix Maine Media, which has stations in Augusta and Bangor, announced the purchase of 100.3 WKIT from Rock Lobster Radio LLC. Mix ...

Confused about how to attribute credit for sales and brand-building success? You’re not alone. It’s a hot topic given the level of media spending in digital formats and continued media fragmentation.

With the abundance of media platforms, both online and offline, deciding which ones to prioritize is a craft that takes time to master. That’s why any app marketer who cares about where their budget ...

Opinions expressed by Entrepreneur contributors are their own. Can you describe how media impacts your typical prospect during the course of a single day? Imagine that your prospect wakes up, reads ...