Broadly speaking, every NBA team will play four qualifying round ... and then the Sixers tapped into their alternate logo to finish the job. The cursive is a wonderful touch.

The trend of minor league teams adopting unique "alternate identities" for exclusive games or series is sweeping the nation.

For an artist to get this kind of opportunity to create an alternate logo for an NBA team is a massive one. Swinson spoke about what it meant to create something that holds dear to his heart ...