CEO of iResearch Services, a global thought leadership agency that focuses on evidence-based research to power thought leadership campaigns. Narrowcasting is proof that bigger is not always better.

SINCE time immemorial, the universe has been exposed to broadcasting of messages and information dissemination as an essential tool of mass communication as compared to narrowcasting. In fact, the ...

It wasn’t quite tea and a Madeleine, but last week’s Entertainment Matters/YouTube keynote at the Consumer Electronics Show conjured remembrances of things past. One thing, anyway. Robert Kyncl, ...

This story was written by Chris Ahearn. Chris Ahearn is president of Media at Thomson Reuters (NSDQ: TRIN). He joined Reuters in 2001 from J.P. Morgan, where he held positions in LabMorgan, the ...