On Thursday, Food and Drug Administration Commissioner Scott Gottlieb announced a drastic new step in the fight to curb cigarette smoking in the U.S.: lowering the amount of nicotine in cigarettes to ...

Nicorette and Kinesso won the SEO for B2C category at The Drum Awards for Search. Here's the award-winning case study. As the UK’s number one Quit Smoking brand - a destination for one third of people ...

NASCAR driver Dale Earnhardt Jr. is taking the wheel for GlaxoSmithKline’s new Nicorette innovation—a better-tasting ice mint lozenge. The campaign, “Taste Test Drive,” features Earnhardt driving and ...

Wawa and have GlaxoSmithKline have come to an agreement to begin selling Nicorette smoking cessation products across the convenience store's seven-state footprint. The deal with GSK Consumer ...

The days of ex-smokers being forced to hunt and hoard their beloved, addictive Nicorette lozenges are coming to an end. More than a year into a mysterious product shortage that drove some users to ...

Drug maker GlaxoSmithKline wants people to know that it "sucks" to quit smoking, but there's a way to make it "suck less." Nicorette's campaign is an effort to boost business in 2010. It's coming out ...

WPP will handle creative and production for all brands apart from Neutrogena, and Publicis will lead media, commerce, ...

Nicotine polacrilex 2mg, 4mg; contains sodium; mint flavor. Start on quit day. Do not chew or swallow lozenge. Use 2mg if patient smoked first cigarette >30 mins after waking up; use 4mg if patient ...

In the 2000 movie Bounce, Gwyneth Paltrow's character, Abby, explains that she really isn't a smoker at heart, but has started puffing on cigarettes to help her get off the nicotine gum to which she's ...

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