Revelers crowd the area to see New York's famous Waterford crystal ball descend 77 feet from a pole on the One Times Square building. If you're feeling brave, take a trip to New York and Times ...

According to The New Yorker, The New York Times constructed the building at One Times Square as its headquarters in 1904, and staged a massive New Year's Eve firework display to celebrate.

The Times Square ball, which sits atop the number one Times Square building, has dropped to mark New York’s start to the new year. Crowds can be seen celebrating despite the event being the ...

the company that owns One Times Square. "This ball will go onto the lower floors of the building as part of an immersive arts and culture exhibit." Last year, the ball got a makeover featuring a ...