One possible explanation for the variability in estimates across the different nonprobability samples is the range of methods that online sample vendors employ. They differ on recruitment, weighting ...

Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

For decades the gold standard for public opinion surveys has been the probability poll, where a sample of randomly selected adults is polled and results are used to measure public opinion across an ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

(CN) – Online political polls have surged in recent years as an alternative to traditional telephone surveys, but the Pew Research Center said Tuesday that a small but measurable percentage of online ...

Nowadays, several ways exist to take customer feedback or understand the market’s needs. Online Survey using Forms is one of the best ways to understand market trends by creating custom surveys.

The Public Opinion Quarterly, Vol. 82, No. 4 (Winter 2018), pp. 707-744 (38 pages) Many studies in various countries have found that telephone and internet surveys of probability samples yielded data ...