For those in the transit industry, it’s easy to get lost in the jargon. Terms like card-based, account-based, open-loop and ...

Open-loop systems lack support for more flexible fare structures unless layered with complex eligibility processes or closed-loop add-ons.

With open-loop payment systems, that moment belongs to a third party. Your brand fades into the background. Closed-loop cards, however, hand the moment back to you.