Sony's PlayStation Store is secretly showing different prices to different users, with discounts up to 17.6% on major games ...

Select users outside the US are seeing different pricing, with differences of up to 17%.

Sony has been caught using A/B testing and dynamic pricing to charge gamers different prices on the same products on PS5.

The experiment, which includes 68 regions, displays differing prices for the same PS5 games. Sony is also testing personalized sales.

Sony is testing dynamic pricing on PS5’s PlayStation Store. That’s according to PS Store price tracker, PSprices, which has detected the price changes across more than 100 games, with users being ...

Sony is reportedly experimenting dynamic pricing in the PlayStation Store, which means users may see reduced rates in ...

If Sony is going to enable PS5 game streaming on devices like its Project Q handheld, it needs to offer that streaming in the first place. Thankfully, that's on the horizon. The company is now testing ...

The Marathon PS5 controller is a limited-edition PlayStation DualSense controller that is way cooler than the lazy tie-in it ...