The ad, titled "Labels Against Women," began airing Nov. 9 in the Philippines but quickly went viral worldwide after Sheryl Sandberg wrote - on Facebook, naturally - that it was "one of the most ...
23431132A Pantene ad shown only in the Philippines is attracting attention worldwide for its attack on gender-stereotyping. Mobile users: Tap here to watch the video"Don't let labels hold you back" is ...
In a commercial that has generated nearly 6 million YouTube hits, Pantene Hair Care takes a swing at double standards working women face. The stylized, 60 seconds Pantene Philippines spot almost — ...
The latest piece of ostensibly feminist beauty marketing to go viral is a video by Pantene, which "deftly breaks down the double standards men and women face in the workplace," according to Time. It's ...
A few days ago, the Pantene Philippines' "Labels Against Women" ad went viral. It was due in large part to an endorsement from Facebook COO Sheryl Sandberg, who called the ad “one of the most powerful ...
A Pantene commercial that ran on U.S. television last week skirted all the formal avenues of parent company Procter & Gamble's typical advertising process. Storyboards weren’t pored over in P&G’s ...