Acquisition Extends ExactTarget’s Ability to Serve Both B-to-B and B-to-C Organizations with Advanced Automation, Cross-Channel Capabilities from a Single SaaS Platform INDIANAPOLIS--(BUSINESS WIRE)-- ...
ExactTarget yesterday announced plans to acquire marketing automation solution provider Pardot and e-commerce personalization solution provider iGoDigital. ExactTarget paid $95.5 million in total ...
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