We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on the potential benefits and challenges for advertisers when it comes to ...

The past decade has seen an unprecedented level of concern and action focused on improving the quality of American health care. Catalyzed in part by two Institute of Medicine (IOM) reports—To Err Is ...

Measurement should not be treated as a search for a single source of truth. No single method can capture the full complexity ...

As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch attribution (MTA) and media mix modeling (MMM) in favor ...

CTV advertising is the latest evolution in digital advertising to suffer from measurement whiplash. Advertisers have rapidly embraced new streaming ad technology but their measurement approach hasn’t ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

The American College of Physicians (ACP) supports meaningful, evidence-based performance measures for internal medicine that ...