The pharmaceutical industry is warming up to direct-to-consumer advertising on YouTube, but Google, which acquired the media channel in 2006, would like drug companies to get a lot warmer. At the Eye ...

This story was written by Joseph Tartakoff. Google executives have singled out health as an ad category that has been performing well. "Health, for example, has seen strong growth in the U.S. and it's ...

We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be ...

With Google’s cookie ban pushed back again, pharma marketers can breathe a sigh of relief, right? Only for now, says Publicis Health Media’s chief digital officer. Third-party tracking cookies aren’t ...

Google has asked all hacks to assemble at the Googleplex Monday 19th to hear about the state of search and also Google Health. That sounds like hearing about the health of Google and also its new ...

A few months ago, Sanofi tapped its chief medical officer Ameet Nathwani, M.D., to spearhead a digital revolution at the company. And he’s bringing in the big guns to help. The French drugmaker has ...

Google’s sister company Verily has been making waves in healthcare. It’s latest is forming a strategic alliance with pharmaceutical companies to enter the clinical trials space, according to CNBC.

When most of us think of social media, what first comes to mind may be platforms such as Facebook, Twitter, or even the more professionally geared LinkedIn. But there's a new kid on the block, and ...

Previous stories in my Pharma Wars series have identified top kingpins behind the some of the biggest spam botnets. Today’s post does that and more, including never-before-published information on ...

Pharmaceutical giant AbbVie on Wednesday announced it was teaming up with Google-fundedCalico, the life sciences initiative aimed at helping patients deal with diseases and other negative effects ...