Here's a look at Team Sprinkles and Team Swirls making their way onto the field to help kick off today's 2025 Pop-Tarts Bowl.

Dubbed the People's National Championship, the Pop-Tarts Bowl college football game has become a viral sensation thanks to ...

The 2025 Pop-Tarts Bowl between BYU and Georgia Tech on Saturday was 3.5 hours of must-watch football and mascot chaos.

FX Networks and Hulu may have "The Bear," but Pop-Tarts Bowl 2025 has... The Tart. Spoiler? We dare you to get that song out of your ...

Why stick with one Pop-Tart when you can add two more flavors to the bowl game in 2024? The popular mascot of the Pop-Tarts Bowl will have WIld Berry, Hot Fudge and a mystery flavor involved in the ...

The Protein Slammin' Strawberry Pop-Tarts pastry had no interest in being cooked on Saturday and bailed out of the bowl game ...

The Pop-Tarts Bowl was held on Saturday as its history of wackiness and going off the rails continued in a close matchup ...

MVP Bear Bachmeier ordered Team Sprinkles to be sacrificed after BYU's 25-21 come-from-behind victory over Georgia Tech.

On Saturday, December 27, the Pop-Tarts Bowl went for gridiron glory, bringing its “crazy good” shenanigans to Camping World ...

Pop-Tarts is releasing a limited-edition Tailgate Pack filled with all six Pop-Tarts flavors from Team Swirls and Team Sprinkles. But you’ll have to be as lucky as the Pop-Tarts edible mascot to score ...

You've already heard the news—Pop-Tarts has officially entered the freezer aisle. The beloved brand that had kids finally eating breakfast has reimagined its snacks as dessert, and we are here for it.

The new collection is available starting Monday, Jan. 6. Krispy Kreme is kicking off the new year with a sweet surprise! The Charlotte-based confectionery has teamed up with Pop-Tarts to launch the ...