There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

For decades, Lay’s has been one of the most recognizable snack brands in America. The yellow bag, the curved chip silhouette, ...

The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with the last recorded ...

For the first time in nearly a century, Lay’s “enters a new era” with a brand and packaging refresh designed to reach ...

Lay’s announces biggest rebrand in 100-year history; redesigns chip bags and recipe changes The top-selling potato chip brand ...

"Hopefully we can grow it and scale it up." Game-changing new facility will make surprising use of old potato chip bags: 'The ...

As part of the new look, the company adds it want to a new standard for the future of food culture — including having all ...

PepsiCo removes artificial flavors and colors while updating packaging with new sun logo and ingredient-focused visuals.

"I wanted to create an improved packaging design that would provide easier access to potato chips within a cylinder or tube," ...

The most popular potato chip in the world has a new farm-to-table brand to distance itself from ultra-processed food. Lay’s ...

Lay’s has rolled out the largest brand redesign in its nearly 100-year history, turning the spotlight back to the humble ...