Yellow Tail changes its branding for the first time in 20 years, as Gen Z rejects cheap wine

Yellow Tail, the budget-friendly Australian wine brand known to college students everywhere, has barely touched its branding ...
Drinks

Yellow Tail keeps on flying

Yellow Tail is now not only the number one Australian wine but also the number one imported wine in the US, having overtaken the Italian brand Riunite. It was the fastest wine brand ever to hit a ...