Because Seoul is the beauty mecca of the world, I've happily flown thousands of miles across the world to test the newest ...

Jiwoo, a member of the South Korean girl group NMIXX, is currently one of the most talked-about South Korean idols on social ...

In the Next Big Thing section of a Sephora in San Francisco, customers compare bottles of toner, eyes catching on the sleek ...

Korean jelly nails have become a major trend, encapsulating a juicy, extra-shiny aesthetic that’s both playful and ...

Seoul "Beauty & Wellness Tourism" unveils 100 spots, blending tradition, nature, and K-beauty to promote the city as a global ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. It’s that time of year again — Amazon Prime Day is ...

Young North Korean women are increasingly turning to light-colored nail polish as a form of “modest adornment” that allows ...

On November 6, South Korean beauty label TIRTIR released a new concept photo of their first global brand ambassador BTS' ...

With an emphasis on skin health and early prevention, Korean skincare really is the gold standard, with ingredients ranging from hard-to-pronounce compounds to surprisingly slimy secretions (ahem, ...

The Pretty Little Liars star’s new brand rini – a range of K-beauty hydrogel masks for children aged two and up which are ...

First popularised in the land of K-beauty, the term 'Korean Jelly Nails' has since become all-encompassing. 'The term encompasses various Korean-inspired nail techniques and trend ...