Pricing is often one of the most complicated parts of building an agency. You want to set fees that your target clients are willing to pay, but you don’t want to undervalue your business to the point ...

Learn how competition-driven pricing strategies work, their pros and cons, and how they impact market share and profitability ...

Strategic pricing creates 10x more profit impact than cost cuts for plastics manufacturers, according to industry expert.

Discover how a total revenue test measures price elasticity to refine pricing strategies and boost business revenue. Learn to differentiate between elastic and inelastic demand.

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

In an age of automated ports and AI-powered hiring, many companies’ go-to method to manage pricing is amazingly low-tech ─ typically a mash-up of emails, spreadsheets and disjointed business ...

Zilliant Survey Finds a Majority of Companies Still Rely on Manual Pricing Methods Despite High Stakes for Revenue and Growth Demands 84% report strong pricing power, yet most capture 50% or less of ...