There are varying types of market structures in industries. The type of market structure of a company in a particular industry influences the way the company conducts business and how pricing ...

Pricing can be challenging for entrepreneurs. As a marketing and business consultant, I've seen that a pricing strategy that’s too low can diminish profit margins, but pricing that’s too high can ...

Cost-plus pricing is, perhaps, the most common way of establishing a profitable selling price for a product or service, since it ensures that a company sells a product for more than it had cost the ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

Opinions expressed by Entrepreneur contributors are their own. Far too often, startups treat pricing as an afterthought. Upon going to market, founders seldom blame pricing should their company fail ...

In Impact Pricing: Your Blueprint for Driving Profits from Entrepreneur Press, pricing expert Mark Stiving offers practical advice to business owners on how to price products and services. In this ...

As an adviser to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies, usually driven by competitor prices or cost plus a reasonable margin. I ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on the aviation industry. This article examines some of the ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

Wendy's Clarifies Digital Surge-Pricing Strategy After Blowback The fast food chain says its dynamic pricing strategy would only be used to offer discounts, not to hike up prices during peak hours.

Subscriptions have undergone a notable shift: Rising prices have become the norm as inflation, supply chain disruptions, and increasing operational costs have pressured companies to adjust their ...