Queues are building for Primark’s fresh denim line, and one editor’s selects have sparked a flurry of dressing-room chatter.

Prices raise eyebrows and fabrics feel softer this season, as high-street denim shifts gear and shoppers weigh value. I spent ...

Discover why Primark’s Carpenter Jeans are the stylish, practical wardrobe win every busy mum needs this season.

And with autumn on the way, it's the perfect time to stock up on transitional buys that can be styled with jumpers just as easily as cropped camis. The baggy low rise jeans, available in mid blue, ...

Chloe said: "Oh my gosh, they are beautiful. £28, but if they were in Zara or something, I reckon they would be like £50 or ...

WITH new trends popping up left, right and centre, it can often feel challenging to know which pieces are truly worth ...

Primark shoppers are in awe of the retailer's embellished jeans, which look similar to a more expensive style from another ...

Fast fashion is all about being quick to market with the latest looks. Associated British Foods Plc’s decision to explore a ...

With operating profits of £1.7 billion last year, a sale of Primark may unlock significant value for Associated Britshs Foods ...