Logan Paul might want to think twice before calling out Lionel Messi. Last year, Paul's Prime Hydration company found itself ...

It became so popular that last summer, UK retailers put security stickers on individual bottles ... the hoopla, Prime—founded ...

Gordon Ramsay instantly went viral after trying KSI and Logan Paul's Prime energy drink for the first time. British celebrity ...

When Messi’s Más+ arrived on the scene, fans and Prime supporters immediately drew comparisons between the two products.

In early February, 11-year-old George Hall was called into an assembly in his high school in the outskirts of London. A school leader said students had been "extorting their peers," charging ...

Now, in the most YouTuber-turned-boxer-turned-business-mogul move possible, Prime co-founder Logan Paul has challenged ... were hard to ignore, with its bottle designs, text composition and ...

WWE Elimination Chamber is every wrestler's dream event. It requires focus, preparation, and determination to win. But maybe Logan Paul didn't get that memo.

Prime is one of the most popular and fashionable ... The drink brand was created by famous YouTubers KSI and Logan Paul and first hit UK supermarkets in June 2022, with eight flavours and no ...

Logan Paul just took the Prime vs Mas+ beef to ... Fans were quick to call out how similar Mas+ looked to Prime, from the bottle shape to the label design. This sparked a full-on legal war between ...