Avy Punwasee is a Partner at Revenue Management Labs. We help companies develop and execute pricing solutions to maximize profits. Cost-plus pricing has long been a standard method for setting product ...
The revenue-maximizing price is the cost at which a business will make the most revenue for a given item. In order to find the price that will maximize revenue, a business must either experiment with ...
Journal of International Business Studies, Vol. 45, No. 6, Special Issue: Advancing Interdisciplinary Research in International Business: Integrative Knowledge and Transformative Theories (August 2014 ...
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