If the Super Bowl is the advertising event of the year, the Strip’s iconic skyline makes a memorable billboard. Advertisers are descending on Las Vegas to promote their sodas and services, shoes and ...

Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Have you ever wondered how artists transform everyday surfaces into mesmerizing, larger-than-life visual experiences? Nick Greenawalt explores how projection mapping can turn walls, objects, and even ...