(KUTV) — A report conducted by a University of Utah professor indicates that over the past three decades men have become less sexually promiscuous, whereas women have become more sexually adventurous.

That males are naturally promiscuous while females are coy and choosy is a widely held belief. Even many scientists – including some biologists, psychologists and anthropologists – tout this notion ...

I'm not sure who said it first, but it's certainly true that great brands don't chase customers, they attract customers to them. But I think it goes deeper than that. This week, as many retailers ...

If you've ever been called a slut or a slag, or been scared of being called one, then you know what it feels like to experience the double standards surrounding promiscuity. We've all grown up ...

If dad was a playboy, there's a good chance that his sons and daughters will also be promiscuous, suggests a new study that identified a genetic link to such behavior. Subscribe to read this story ...

Many believe that most people dislike individuals who have sex with a lot of partners—although one's definition of “a lot” is highly subjective. In study after study, promiscuous people are seen as ...

Of the 100 "top science stories for 2012" chosen by Discover Magazine, I am most fascinated by #42: "The Myth of Choosy Women, Promiscuous Men." It reports a serious challenge to an experiment that ...

Females are coy and males are ardent. This was Darwin’s somewhat Victorian portrayal of the sexes in his book The Descent of Man and Selection in Relation to Sex. The myth that males are naturally ...