Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

Most marketing campaigns are designed to generate revenue. The strategy may be to attract new clients or get more business from current clients, but the overall goal is to increase sales of your ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Inbound marketing is a business strategy that centers around ...

Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with ...

Marketing is all about reaching your target audience at the right place and at the right time. With more than 4.8 billion people using the internet today, internet marketing is one of the easiest and ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

Opinions expressed by Entrepreneur contributors are their own. Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS, or ...