Festival promoters these days seem to be in a constant race to prove that bigger is better with massive lineups, over-the-top production and nonstop hype. Meanwhile, the Pure Imagination Festival in ...

Festivalgoers of Phoenix, hope you’re up for a road trip. One of Arizona’s most eclectic music fests this spring just dropped its lineup – and some truly iconic names are involved. The festival – ...

First held in 2022, Pure Imagination seamlessly blends music, nature and culture with an eco-conscious ethos. Beyond the stage, festivalgoers can explore scenic hiking trails, on-site kayaking and the ...

"For generations, home baking has been the same – follow a written recipe using measuring cups and spoons," said Michael Wallace, partner, Pure Imagination. "With Perfect Bake, we have completely ...

Pure Imagination Music Festival will return to Arizona for its fourth year, with the rockers of Cheap Trick topping the bill. The festival will take place in Prescott at Watson Lake on May 17.

Tickets are on sale now. Also on the eclectic Pure Imagination 2024 lineup are Sylvan Esso, Tanya Tucker, The Pharcyde, Danielle Ponder, The National Parks, Sarah Shook & The Disarmers and more.

Pure Imagination's $70 Perfect Bake kit takes you from prep to pulling those chocolate chip cookies out of the oven. You can rely on the app's recipe database and add your own, too. Perfect Bake isn't ...

Pure Imagination Festival has revealed the artist lineup for its 2024 showing. This marks the female-founded and curated festival’s third presentation, returning on May 17 and 18 to Prescott, Ariz.’s ...