We spoke to a hair expert on the best purple shampoos for blonde and grey hair, with sulphate-free options to brighten and tone from Olaplex, Redken, Fanola and more.

Blonde, gray, and naturally light hair requires so much love and attention. As many know, regular shampoos dull the light color, and then you have to worry about things like sulfates, tonality, UV ...

There’s nothing ingenious about the name; purple shampoo is just that — a shampoo with a purple hue. But that pigment helps to neutralize unwanted brassiness and yellow tones in blonde hair. While ...

To pick the best purple shampoo, I started with the bottles that are in my and other PureWow editors' showers. From there, I determined the best features of each and any specific key ingredients that ...

How do I use purple shampoo to tone my hair? As purple sits opposite yellow on the color spectrum, the two colors cancel each other out. Purple-pigmented shampoo, therefore, works by neutralizing ...

Maintaining color-treated hair isn’t always easy, especially when you’re routinely bleaching and trimming hair, and roots begin to grow out and ends begin to split. Luckily, purple shampoo can save ...

Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...