The areas of the brain that process reward are activated when we make choices that make other people happy, as well as ourselves, a new study has found. Researchers at the Ludwig Maximilian University ...

Since the 1970s, the global trend of obesity has been steadily increasing, earning it the designation of a 21st-century epidemic. Obesity is the main risk factor for various serious health conditions, ...

Gamification is an increasingly popular form of health intervention but its efficacy remains elusive due to a lack of clarity in its conceptualization and operationalization. This study aimed to ...

Starbucks announced a major change to its reward system. The coffee giant is making it a little harder to rack up Stars this summer, meaning it may take longer for rewards members to gain enough for a ...

In an era of economic uncertainty and inflation anxiety, many Americans find themselves torn between financial prudence and the desire for small pleasures that brighten daily routines. The morning ...