As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Seven Southern California moms — collectively raising 18 kids — came together in 2024 to address a gap they saw in the market.

Between ages 8 and 12, a child’s brain is still developing in ways that can make emotions big and routines harder to manage.

Back-to-school season can be exciting but also overwhelming for tweens and teens. Two local entrepreneurs are on a mission to ...

These advent calendars for teens and tweens keep the magic of Christmas alive. We’ve rounded up the best advent calendars for ...

From lip gloss hauls to skin serums, beauty culture is luring tweens early. Here’s how parents can set boundaries without killing the fun.

The start of a new school year means a heavy bookbag, new routines — and for many tweens and teens, a brand-new haircut. But what makes a back-to-school cut smart isn’t just how it looks in the mirror ...

As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below* With back-to-school season here, your tween may be looking ...

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Girls as young as 10 are obsessing over a perfect poreless look, applying serums and lotions that they don’t need. Dermatologists say this is triggeri ...

Back-to-school shopping has evolved far beyond checklists of notebooks, pencils and calculators you pick up on your way into Target. Today’s tweens and teens approach the new school year with ...