Sometimes figuring the cost of your products is simple. You spend $500 to make 200 identical $5 items for sale. As they're all the same, you allocate $2.50 in costs to each item when it's time to do ...

Sales teams are constantly being challenged to adapt to changing market conditions, evolving customer expectations and fierce competition. To succeed and scale up your sales team, you’ll need more ...

One of the greatest difficulties in sales is helping buyers understand what outcomes they’ll achieve when they work with you. Painting a metaphorical picture of what outcomes are possible with the ...

Determining the sales value of a restaurant can be a challenge. The owner may have an inflated idea of what the business is worth, while a buyer prefers to pay the minimum value. There are several ...

What Is Value Stream Mapping (VSM)? What is a value stream? A value stream represents the series of actions an organization takes to design, create, and deliver a product or service to its customers, ...

In our B2B marketing guidebook Business-to-Business Marketing: A Step-by-Step Guide, my co-author Charlie Stewart and I write, "The purpose of B2B marketing is to attract and retain profitable ...

Value-added meats are becoming an increasingly powerful supermarket magnet for shoppers — and revenue. By offering selections from recipes that operators typically prepare in-store or at central ...

A garage door replacement, fiber-cement siding replacement and vinyl siding replacement are among the best home improvements for their recovered value. A finished basement, upscale bathroom remodel ...