One of Australia's most celebrated and glamorous swimwear brands has been put up for sale less than three years after it was saved from administration. Seafolly has been put on the market by the label ...

One of Australia's most iconic swimwear brands has been sold just months after customers threatened to boycott over their inclusion of a non-binary model. Seafolly, a brand promoted by models like ...

The brand, known for being endorsed by top models such as Gigi Hadid, Miranda Kerr, and Lara Worthington, has been sold by US retail specialist L Catterton in a deal estimated at approximately $70 ...

IN AUSTRALIA, we may be shivering through a particularly icy winter — but sometimes, the best way to get through the cold is to dream of warmer days ahead. Remembering the simple pleasure of sunshine ...

The Australian model hosted an intimate luncheon for the cult bikini label to celebrate the first day of summer. Smith rocked a few pieces from the brand’s new collection at the event, which was held ...

SYDNEY – LVMH-backed private equity firm L Catterton is set to reacquire Australian swimwear brand Seafolly after the Sydney-based company entered voluntary administration on June 29, citing the ...

The campaign looks to drive further international growth, while also continuing to build on its established position locally. Australian fashion swimwear brand Seafolly has launched its first global ...

Anthony Halas had been fielding occasional calls from Joshua Bolot for years. Bolot, a corporate financier with Monash Private Capital and before that Investec, called semi-regularly to see whether ...

Seafolly has announced the We Are Seafolly ambassador program, with ambassadors such as Elyse Knowles, Jesinta Franklin, Victoria Lee and Jessica Vander Leahy. Last month Lara Worthington fronted ...

SEAFOLLY has signed Bree Warren to Fit Is a Feeling campaign. The successful model became the first “curve body” at Australian Fashion Week earlier this year and is already established as a champion ...

Add articles to your saved list and come back to them any time. Australia has long been a leader when it comes to the business of swimwear. Our beaches, lifestyle and climate are the envy of the world ...

A month after it surrendered Seafolly to administrators, investment group L Catterton seems set to bring the Australian swimwear brand back into its fold. Creditors will get to vote on L Catterton's ...