Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In B2B settings, buyers now have most of the power in the buy/sell relationship, armed with ...

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned, or ...

As we near year three of the pandemic, a lot of experts are speculating about when (or whether) business will return to “normal.” Will we go back to in-person selling? Are trade shows a thing of the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Chad Rose So how much? It ...

Social selling is the process of a salesperson using social media channels to engage and interact with prospects, leads and customers. Through active participation in posting and discussions, the ...

The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

Social Selling is the practice of leveraging social networks to build a personal brand, network deeper, and gather sales intelligence and social listening in the sales cycle. Social Selling is the ...

The future of B2B selling is about stewarding customer relationships. Larger outsourced agencies are built around customer-first coverage models that encourage collaboration across territories and ...

Even as B2B marketers breathe a sigh of relief from the peak of the pandemic's early disruption, for many, their work to recover and readjust is just beginning. Buyers are coming back, according to ...

Learn how connecting with prospects on social media can improve your lead-generation efforts.

New features on the CloudSense platform will simplify and speed up B2B customer engagement in key industries LONDON, Aug. 10, 2021 /PRNewswire/ -- CloudSense, provider of the world's most powerful ...