Read the original article on Purewow. In the past, foundation was also known as “base” in makeup artist parlance, Patinkin explains, because it’s meant to serve as the base layer for all your other ...

If you think you know your perfect foundation shade, be prepared to question everything. After all, you’ve never had shade options like this. PUR is launching 100 shades of foundation and concealer ...

These days, beauty brands release foundations at their own peril - if it's not available in at least 40 shades, we're not into it. And rightly so - it's 2019 people, there really is no excuse to be ...

Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X The best part? It rings in at just $5. The super accessible price point makes it all the easier to ...

Consider this one lesson learned. In January 2018, Tarte Cosmetics was called out for its lack of shade diversity in its Shape Tape concealer. Though the product is popular with beauty bloggers and ...

When covering dark circles specifically, you’ll want to prioritize targeting discoloration. Sometimes a combination of two ...

Unfortunately for my wallet, that all changed once I tried this cult-favorite and celeb-beloved concealer. It has the most ...

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